“Mobile is the future of everything.” – Forbes
Forbes is right, mobile is indeed the future of everything. Mobile internet access has overtaken desktop internet usage big time. The usage of mobile apps has exploded over the past few years. With the ever-growing adoption of modern smartphones, more and more consumers are using apps to order their favourite food, book tickets, perform banking transactions, listen to music on the go, etc. Today, our world is a digital sphere, where keeping in touch with friends across boundaries is no more a chore, and as the number of mobile apps keeps on increasing.
Mobile app development refers to the process of writing software that works on a mobile device (smartphones, tablets, wearable). But app development is not only about coding a Java, flutter, iOS, HTML5, or hybrid app. It is about the strategic process of defining, designing, building, and launching a successful mobile product.
Mobile app usage proves the business case for building a mobile app.
In 2019, there were more than 5.11 billion unique mobile users, accounting for over 90 percent of all global internet users. The worldwide mobile app economy is expected to hit $6.3 trillion by 2021, and app revenue is expected to experience an uptick of 113 percent.
These numbers are loud and clear: it’s time to join the mobile app development train. After all, most likely, your competitors are already doing it.
No matter how you look at it, mobile app development is all about arming yourself with industry knowledge and having a solid go-to-market plan & strategy. Mobile App Strategy refers to the creative effort required to translate consumers’ needs into an app that can be used seamlessly to accomplish a specific task. The goal of a mobile strategy is simple: to help a user ‘do something’, quickly and effectively, every time a mobile app can fulfil that user’s need.
You need a mobile app to provide users with better engagement and communication avenues. It doesn’t matter what you are products or services are, your customers must have an effective way of getting in touch - By incorporate a help desk, feedback, or live chat feature within your mobile app. These features can make a huge difference in the way your business interacts, connects, and communicates with the customer.
A customer-centric mobile app is a phone, text messaging app, email, and chat box, all rolled into one, based on device details such as the type (tablet, smartphone, etc), OS version (iOS, Android or Windows), and the type of hardware (Samsung S10, iPhone XS, etc.)
Don’t just stop there. Specific app usage information like language setting, use frequency, enabled push notification, Etc can come in handy when segmenting global audience.
Most importantly, Great technology stacks and app architectures are neatly organized, well built around a user. Trust me, if you don’t, you will pay tenfold later. It’s a smart move to build mobile apps on iOS and Android to cater to the largest percentage of the smartphone user population.
Heyooo - A strategically built product lasts forever. It is not an impossible task to translate a great idea into a great app.