SEO Analyst

Experience: 2 - 4 years   |   Location: Kochi, Kerala, India


Any graduation, but proven SEO experience is required.

Job Description

  • Responsible for amplifying the online traffic from search engines by optimizing and reviewing media components on the website, and confront to industry best practices to deliver search engine friendly designs.
  • Develop Page Titles, Meta Descriptions, Meta Keywords, and Image ALT Tags for new and existing web pages.
  • Carry out keyword research to find out suitable keyword targets when necessary.
  • Evaluate Website content index, wireframes, comps, and copy drafts to include the appropriate keywords in URL’s, links and page body.
  • Trace missing or duplicate HTML tags and make them correct to furnish the unique page to its customers.
  • Recognize areas of flaws within the Website that could prohibit major search engines from finding our content.

Skills Required

  • Passion for SEO, the ability to think creatively and to identify and rectify the problems.
  • Proficiency in MS Excel, Word, and PowerPoint.
  • In-depth knowledge about popular keyword tools (Google, Word Tracker, Keyword Discovery, etc).
  • Working experience in CMS and building/administering content in CMS environments.
  • Comprehensive knowledge in HTML/CSS.
  • Candidate should have excellent written and verbal communication skills.
  • Interpersonal skills and ability to work effectively in a team environment.
  • Experience in tracking projects in CRM tool.
  • Ability to manage multiple projects independently.
  • Should have good knowledge in Website Analysis.
  • Develop and implement SEO strategies based on the Website Analysis.
  • Identifying and implementing strategies for increasing website traffic.
  • Should have good knowledge in Google Analytics and Webmaster.
  • Performing keyword research and analysis for better ranking.
  • Good knowledge in Off-page Activities.
  • Work on quality link building activities.
  • Compile and present SEO performance reports.
  • Experience in managing PPC campaigns would be an added advantage.